GTC is far removed from the madness that is CES and Mobile World Congress.

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SAN JOSE, CA—Nvidia's GPU Technology Conference is a relatively small show. Sure, its meeting rooms and exhibition halls span most of the San Jose Convention Center and run over into some of the adjoining hotels. There were also plenty of buzzworthy names in attendance—gaming darlings like Valve, Oculus Rift, and Ouya were all there, as were plenty of heavyweights in the professional hardware and software businesses.

Nonetheless, the show spent most of its time focused on one company, and so by necessity it was smaller and less sprawling than either CES or Mobile World Congress. While there was a bit less to see, smaller shows like this one do afford the opportunity to cover subjects in a little more depth—in our case, Nvidia's GeForce and Tegra product roadmaps, its "Kayla" motherboard, and its ongoing efforts to get graphics up into the cloud. To give you a taste of all that and more, check out our photo tour below.

Ignore our mess

GTC was held in the San Jose Convention Center, made slightly less picturesque by ongoing construction on its massive extension.

Andrew Cunningham

  1. Ignore our mess

    GTC was held in the San Jose Convention Center, made slightly less picturesque by ongoing construction on its massive extension.

    Andrew Cunningham

  2. I’ve got your roadmap right here

    During his two-and-a-half-hour opening keynote on Tuesday, Nvidia CEO Jen-Hsun Huang discussed the future of the company's graphics chips and Tegra products.

    Andrew Cunningham

  3. Lounging around

    The good: the small press nook had an ample supply of diet soda. The bad: it was all room-temperature Diet Pepsi.

    Andrew Cunningham

  4. They're doors, not wings

    The convention center's entrance housed a few cars with Nvidia-powered mapping and entertainment systems, including this McLaren MP4-12C...

    Andrew Cunningham

  5. Drive my car

    ...this BMW 750i...

    Andrew Cunningham

  6. Fast and furious

    ...and this Lamborghini Aventador.

    Andrew Cunningham

  7. Defining success

    Ouya founder Julie Uhrman spoke about the process of funding and designing Ouya, as well as what the console needs to do in order to succeed in its first year.

    Andrew Cunningham

  8. Shield yourself

    I got some extended hands-on time with the Shield, Nvidia's Tegra 4-based Android game console.

    Andrew Cunningham

  9. Control freak

    The Shield is mostly controller, so the way it feels will be very important. The weight, joysticks, and triggers are all pretty satisfying, but the directional pad is too mushy for my tastes.

    Andrew Cunningham

  10. Steam stream dream team

    The Shield can stream PC games from a GeForce-equipped PC running Steam.

    Andrew Cunningham

  11. Meet Kayla

    The Kayla motherboard will allow developers to start porting their CUDA apps to ARM in time for next-generation Tegra processors.

    Andrew Cunningham

  12. Phenomenal cosmic power...

    Smartphones and tablets are in vogue now, but that doesn't mean Nvidia doesn't want you to pack three of its graphics cards into your PCs!

    Andrew Cunningham

  13. Like reality, but virtual

    I didn't get a chance to give the Oculus Rift a spin at CES, so I sat down with it for a few minutes at GTC (that's not me in the picture though). It's really cool technology, but it took me about 20 minutes to get over the motion sickness.

    Andrew Cunningham

  14. I went to GTC and all I got was...

    Most trade shows don't have gift shops, but most trade shows aren't just focused on one company, either.

    Andrew Cunningham

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